Brain Tattoos: Creating Unique Brands That Stick in Your Customers’ Minds

Brain Tattoos: Creating Unique Brands That Stick in Your Customers’ Minds

Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds

“Effective branding depends on the ability to leave a lasting (and positive) impression in the mind of the target audience. Brain Tattoos offers a practical approach — no complicated theories, marketing jargon, or unnecessary babble — that lets any business take its brand to the next level. Packed with tools that help readers identify their brand’s purpose, personality, promise, and point of difference, Brain Tattoos will help readers:

* Develop the courage to break the mold and bec

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April 13 2012 04:45 pm | Tattoo Products

2 Responses to “Brain Tattoos: Creating Unique Brands That Stick in Your Customers’ Minds”

  1. Amanda Says:
    2 of 2 people found the following review helpful
    5.0 out of 5 stars
    Great Branding (Work)book, December 12, 2005
    By 
    Amanda (New York, NY) –

    There are so many books on branding out there that try to explain the concept of branding. Most fail to do so, but instead, baffle the reader with jargon, theorems and charts. This book creates an easy to understand definition of branding. It also provides exercises to help build your brand and great real world examples to prime your branding ideas.

    This book is very well written and very readable! Make sure you have a pen and paper to take notes and work on the exercises! This book will be a staple in your business book collection. I still refer to it months after reading it.

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  2. David M. Freedman Says:
    4 of 6 people found the following review helpful
    3.0 out of 5 stars
    Branding is Everything and Everything is Branding, November 16, 2007
    By 
    David M. Freedman (Chicago area) –
    (REAL NAME)
      

    This book has a lot of creative marketing ideas. But throughout most of the book, Karen Post confuses marketing with branding. That is, she treats all of marketing as though it were branding.

    In Post’s view of the world, everything is branding and branding is everything. You brand your product or service, you brand your organization, and you brand yourself. The latter, your personal brand, she memorably calls “brand moi.” You brand yourself not only to advance in your career or to promote your product or service, but to let everyone know (when you introduce yourself at parties, for example) who you are and what you’re about.

    Good Marketing Tips
    If you look at this book as a trove of clever marketing ideas, you’ll gain valuable insights and ideas from it. Post offers tips on how to tap into your creativity, conduct market research, promote customer loyalty, brainstorm a product or company name, design a logo, plan sales promotion and publicity events, build a more effective website, and more.

    If you really want to learn about branding in the narrow sense, however, this book will only confuse you. The main problem is the lack of a clear definition. In the Introduction she explains (or tries to) that a “brand is a mental imprint.” Then she leaps to this definition: “A Brain Tattoo is a stronger brand than the norm, rich with promise, bold with purpose, distinct and prominently inked onto your buyer’s cranium.” Two paragraphs later she says, “A Brain Tattoo is reality branding,” though she never explains what she means by reality branding. Now we get the impression that a brain tattoo is a certain kind of branding, not synonymous with normal branding.

    But then, throughout much of the book she uses the two terms synonymously. At the beginning of Chapter One, for example, she says, “A brand, or what I refer to as Brain Tattoo, is a psychological impression of value-based emotions, lodged in the mind of a buyer or prospect.”

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